Nubank

The Nubank Mother’s Day was an opportunity to bring genuine smiles to different mothers,surprising them with gifts that were a perfect match, reflecting the details of their unique personalities. The entire creative process of this campaign was carefully planned, from the precise selection of the cast to the artistic conception of styling and beauty, ensuring that the gifts would reflect the authenticity of each one of them. Like the hippie mom wearing a floral shirt and the lovely gardening kit,the super trendy/modern mom with Alexa, the partygoer with glamorous roller skates,and the fun-loving mom with her dream running shoes.